Social media is essential for building brand awareness and staying relevant in any market. We offer a team of experienced social media professionals to handle all your accounts, creating engaging and local content to help promote campaigns and ensure your brand stays top of mind. Targeting both in-market and outboundconsumers, we aim to convert brand interest into sales. We also have a large network of influencers, third party platforms, and affiliate marketing partners which we work closely with for the benefit of our clients.
EPG provides several cost-effective market entry ecommerce solutions through our company owned social-based sales platforms. The Brand Box is a consumer goods platform, focused on unique social sectors and products in high growth categories, such as beauty and personal care, moms and babies, and health and fitness.
International Brands Direct (IBD) is a dedicated fashion platform, allowing brands access to the market in a low-cost-high-impact model. IBD Destinations offers shopping destinations and international retailers a dynamic tool and platform to build brand awareness, loyalty and to drive in-store sales & connect with new customers. Partnering brands can leverage the market share of these pre-existing and owned platforms to reach consumers through well followed social channels, also offering point of sale capability in local language and currency.
For brands or retailers who are committed to international market expansion, EPG provides a comprehensive end-to endmarket entry solution. From initial registrations, intellectual property protection, and importation and logistics management, to social-based platform development and digital marketing execution. We focus on building a solid brand position abroad and converting awareness into sales. We offer each of these services as stand-alone, or as part of an end-to-end solution.
When implemented together, offline and online marketing techniques can support and amplify one another, creating a unified strategy. Along with our digital marketing expertise, EPG also specializes in creating bespoke offline events as a definitive way of promoting to your target audience. We will assist in identifying your target audience including the demographic, social behaviours and interests, and then develop a unique event concept or theme that will attract and engage with them. These offline events are fully supported by digital campaigns to maximize reach and sales conversion.
The type of payment method offered by shopping destinations or online stores ranks very highly in the Chinese visitor’s decision to purchase, just as important as discounts received or overall price. 91% of Chinese consumers have responded positively to buying more at a merchant if mobile payment methods such as WeChat Pay and Alipay are accepted. EPG has partnered with a mobile payment provider to assist merchants in implementing both WeChat Pay and Alipay in their online and offline stores.