NEW YORK, NY- The American department store giant joins ECOM’s fashion e-commerce platform IBD. This duo will help further Macy’s reach to consumers around the world.
IBDSHOP.com is a fashion related e-commerce platform owned by Ecom Products Group (www.shopepg.com) and is an Internet luxury shopping and travel platform for unique and aspirational fashion & design brands around the world. IBDSHOP links aspirational and International brands to Chinese and American consumers and allow the consumers to connect with these brands even if the brand is not present in China or the States. IBD also allow Chinese and American consumers to understand and be introduced to new brands and to buy brands that are not available in or have limited distribution in their home country. IBD also help Chinese consumers know where to buy these brands when they travel abroad as may decide on where to shop and stay well before they leave China. IBD launched its first Shop Abroad destination, Shop London in early 2016 which includes all the major shopping destinations and department stores such as Bond Street, Regent Street, Sloane Street, Covent Garden, Duke of York Square, Selfridges, Liberty and Browns.
IBD has a full-service marketing team to manage marketing campaigns for the IBD platform on behalf of participating retailers, provide in house and exclusive editorial on fashion and shopping advice from what to buy and where to stay, and IBD can also offer official account management on Weibo and We Chat, along with various digital & offline marketing in Chinese. IBD also works closely with Baidu International and China Union Pay to provide the most relevant data marketing services.