NEW YORK, NY– Luxury department store chain Bloomingdales joins the IBD shop e-commerce platform.
Bloomingdales diverse portfolio of brands makes this a perfect match because of IBD’s ability to grow brand awareness for aspirational fashion and design brands. IBD guides Chinese consumers to these brands through their fashion and shopping advice seen on their various social media platforms as well as their website. Introducing these brands will help consumers know where to buy these brands when they travel abroad.
IBD has a full-service marketing team to manage marketing campaigns for the IBD platform on behalf of participating retailers, provide in house and exclusive editorial on fashion and shopping advice from what to buy and where to stay, and IBD can also offer official account management on Weibo and We Chat, along with various digital & offline marketing in Chinese. IBD also works closely with Baidu International and China Union Pay to provide the most relevant data marketing services.